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| I should have bought the other dress. |
Once upon a time there was a king, he was rich, powerful, had a lovely palace, delicious food every day, beautiful wives and he could have whatever he wanted. Despite these, he was unhappy. This sad king had a very happy servant. The servant was bubbly, smiley and he was always singing happily. The king became inpatient with his happiness and asked the servant to tell him his secret. The servant replied that he didn’t have any secrets. This was just how he felt. Of course the king didn’t believe him and asked his wise consultant to help him solve the mystery of the happy servant.
When the king had explained the story to the wise old man, the old man smiled and replied: “It’s very simple my lord, he is happy because he’s outside of the circle of 99”. The king was really puzzled and the wise man suggested to bring the servant in the circle of 99 and see what will happen. The king was very satisfied with this idea.
It was simple. All the king had to do was to leave on the table of the servant’s house a sac with 99 golden coins with a note on top saying “This money is yours. It’s your prize for being such a good man. Enjoy!” When the servant found the sac couldn’t believe in his eyes. He was over the moon. He was hugging and kissing the sac and laughing and singing and thanking the God for his good fortune. Then he started counting the money. There were 99 golden coins. “There is one missing”, he thought. He searched all around the house for hours, he couldn’t find anything. He was sure then that someone took his one coin and he started swearing and cursing. Then he started thinking how he can gain this golden coin. He thought that after having this last coin he would be really happy and he could enjoy his life ever after. He did some calculations and decided that he needed 13 years in order to make one golden coin. “13 years” he though “is not too much, after that he can be happy for ever!” He sold all his furniture and his clothes and his wife’s clothes. He got a second job, he asked his wife to get a job, he was eating only a piece of bread everyday and he stopped burning wood to keep warm so he was sleeping in a cold room every night with hardly anything to wear and starving. And this is how he entered the circle of 99. He stopped being happy and stopped singing.

The moral of this story is that the 99 golden coins are the 100% of the treasure. However, we never stop thinking that we will find happiness in that last one nonexistent coin. Instead, if we enjoyed the treasure we already have, things would be different.
I Want More
That's the concept about shopping therapy. We shop to fill in the gap inside our souls. But is this really an escape from our real problems or just another distraction? Are we ever content by what we get or do material goods never satisfy us? It is true that happiness is not a permanent situation but a passing moment. However, happiness derived from the people we love lasts longer than the one we get by our invaluable possesions. That's because the latter is more evanescent that the former.
Money vs. Love
So I can't help but ask, does shopping therapy discourage relationships between people or does it boost them instead?
As genetically selfish creatures, humans would prefer carry their problems by themselves rather than be enslaved in others. Under these circumstances, ephemeral materials become our only intimate friends. After all, money might not bring you happiness but they do make depression more comfortable.
On the other hand, shopping therapy enables us to communicate with our fellows and make new acquaintances. From this perspective, our possesions do please us either as a distraction from the identical routine or as a chance to become popular. But then again, popularity is also an illusion. Love can't be found in ephemeral relationships, but in strong bonds.
So do you still believe in shopping therapy?
Money vs. Love
So I can't help but ask, does shopping therapy discourage relationships between people or does it boost them instead?
As genetically selfish creatures, humans would prefer carry their problems by themselves rather than be enslaved in others. Under these circumstances, ephemeral materials become our only intimate friends. After all, money might not bring you happiness but they do make depression more comfortable.
On the other hand, shopping therapy enables us to communicate with our fellows and make new acquaintances. From this perspective, our possesions do please us either as a distraction from the identical routine or as a chance to become popular. But then again, popularity is also an illusion. Love can't be found in ephemeral relationships, but in strong bonds.
So do you still believe in shopping therapy?













